Why go out for a drink if we go out partying. For which take only a piece of ham in samples from the supermarket, if we take three. What have a Fifa, if the body calls for two. To make an announcement which conventional, if you hire Robert Rodriguez and several famous actors and make a short film starring Kobe Bryant. Nike presents The Black Mamba.
The Black Mamba, Dendroaspis polylepis also called for those who are not afraid to dislocate the language is the most poisonous snake in Africa. Is larger than two meters, is very fast and has a yellowish color, features reminiscent of the best basketball player in the world, Kobe Bryant, aka The Black Mamba, a nickname that has been used to promote some of their products. Nike
thought Bryant as the star of a viral campaign / ad / movie to promote his new sports model, the Nike Zoom Kobe VI. And as the multinational has resources to spare, signed to Robert Rodriguez to direct short Grindhouse style and he hired the actors Bruce Willis, Danny Trejo and rapper Kanye West to participate in the film as enemies of the Black Mamba. Kobe, of course, is the superhero that should eliminate the forces of evil with the power of their shoes.
The result is impressive:
Nike takes another step forward in the world of advertising with this blockbuster which has already become one of the videos of the month, has more than one million hits in just a week. What I said, why make an announcement conventional, if you can do a short dramatic ...
Source: HESTER
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